Michael Gartenberg on the success of consumer products and breaking beyond the enthusiasts: “Getting the first 50,000 is a milestone. Getting 500,000 and 5,000,000 is where it matters. Enthusiasts won’t get you there but influencers will.
Michael Gartenberg on the success of consumer products and breaking beyond the enthusiasts: “Getting the first 50,000 is a milestone. Getting 500,000 and 5,000,000 is where it matters. Enthusiasts won’t get you there but influencers will.