Check out why Scoble thinks Google’s latest Gmail marketing is brilliant.
Google’s leveraging of blogs and social networking to spread the word on GMail is probably going to be standard fair over the next few years. For those progressive organizations, like Google, that take the plunge now, there probably will be some of the best exposure and return.
Does creative marketing like this make a product success? No. However, when creativity and customer prowess span not only the marketing departments, but also into the engineering, sales, and support staff, the chances of product success are greater.