Thanks, Hugh MacLeod for this quote from Seth Godin‘s book All Marketers Are Liars.
“Either you’re going to tell stories that spread, or you’ll become irrelevant.”
It’s a good reminder that Tablet PC education software developers are storytellers offering a symbolic narrative that connects generations across cultures. Oh, my, that sounds so pompus.
Hugh said it this way in THE HUGHTRAIN: “THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.”:
Think less about what your product does, and think more about human potential.
What statement about humanity does your product make?
The bigger the statement, the bigger the idea, the bigger your brand will become.