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StaffIncremental BloggerBrainwriting vs. Brainstorming

Brainwriting vs. Brainstorming

Brainwriting encourages all group members to engage with each others’ ideas.

Briefly, four group members write ideas on slips of paper in silence.

Group members pass the slips of paper between each other, reading others’ ideas and inserting their own.

Ink colour indicates who owns which ideas and when a paper slip has four ideas on it, it is placed in the centre of the table for all to see. This is repeated up to 25 times.

The second stage involves group members withdrawing to the corners of the room and recalling as many of the ideas generated so far as possible.

The final stage involves group members working alone for 15 minutes in an sattempt to generate yet more ideas.

Peter A. Heslin (2009). Better than brainstorming? Potential contextual boundary conditions to brainwriting for idea generation in organizations. Journal of Occupational and Organizational Psychology, 82 (1), 129-145.

Robert Heiny
Robert Heinyhttp://www.robertheiny.com
Robert W. Heiny, Ph.D. is a retired professor, social scientist, and business partner with previous academic appointments as a public school classroom teacher, senior faculty, or senior research member, and administrator. Appointments included at University of North Carolina at Chapel Hill, Peabody College and the Kennedy Center now of Vanderbilt University; and Brandeis University. Dr. Heiny also served as Director of the Montana Center on Disabilities. His peer reviewed contributions to education include publication in The Encyclopedia of Education (1971), and in professional journals and conferences. He served s an expert reviewer of proposals to USOE, and on a team that wrote plans for 12 state-wide and multistate special education and preschools programs. He currently writes user guides for educators and learners as well as columns for TuxReports.com.

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