College decorating idea: Build your furniture from FedEx boxes. [Wired]
Evidently FedEx is none too happy.
What’s ironic though is that normally companies go to great lengths and expense to promote themselves on polo shirts, buses, sport centers and just about anywhere where they can get good coverage. And here’s a student that’s converting himself into one whole FedEx branding promotion.
Seems like FedEx marketing missed an opportunity here. Rather than shut him down, they could have worked with him to create a lifestyle, viral marketing program. Can you imagine? Seems like he’s the ideal demographic for Kinkos/FedEx: young, entrepreneur, with a streak of ingenuity and creativity.