Ink has reached the tipping point in advertising. No doubt about it.
Microsoft has numerous ads with ink online, on-TV, and in print. There are the Tablet PC ads that show ink, the Microsoft “Our passion” ads that sketch ink overlays (and now include shots of Tablet PCs), and even an online Visual Studio ad with an inked diagram.
But Microsoft is just the tip of the inkwell.
Almost daily I see browser banner ads with inked messages. The handwritten style gives an ad a friendlier touch. Plus, many of the ads Flash-animate the ink so the messages catch your eye.
The plethora of ink commericals–particularly online–is probably not because of the Tablet PC, but it illustrates how well-timed the Tablet PC is in terms of the acceptance of ink.
Ink technology is ripe. Ink is in.
I’ve been following your posts about WebcamNotes and am very interested in using inkblogging with my students. I have a question for you. I teach writing and I would love to have some sort of tablet pc application in which I could have students write out their drafts in ink. When they go to revise and edit, it would be cool if either they could using the editing marks to insert words and the text moves, making room for the revision, or if a student could pull up an overlay on which he could see his draft perfectly well but be able to edit above it. Could this be done?
I keep forgetting to mention this.. but this China based TV Channel http://www.phoenixtv.com has a current events show where the host talks about stories in the newspapers.
What’s special is that… the system he uses.. IS AN ACER TABLET PC. The news article is probably printed in journal or some proprietary program, and then the host as he’s talking, just marks out, highlights all the interesting bits.
This show has been on for a long.. LONG time IIRC.. I think a few months right after the TPC was launched.
I’ll try to record it down and send you a video of it once I fix up my HTPC.. (media center experiment gone wrong! :P)
A couple screenshots would be great…sounds like a great use. Some sporting and news shows use digitizing screens/telestrators, but I can imagine that a Tablet PC equipped with the right software would even be better.